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[Alexandr Korol]

Question: You write that coaches make money off ordinary people by giving them promises and hope: “Do this — and you’ll be rich and happy,” but that’s not how it works. However, with “Alternative History,” if someone reads it, their programming changes, and they become a different person, even if they don’t remember everything they read. In light of this, I increasingly feel that “Alternative History” is the key to paradise, and if one goes through it completely in an online format with the author, they will reach something. Can you explain this point?

This is a bit different, you see. There may be five different chocolate bar manufacturers, and then it all depends on the level and degree of modesty, you know — how far you’re willing to go to attract the consumer to your product. And there are people who are willing to mislead their clients, so to speak, by promising that this chocolate bar will make your hair grow better, but in fact, for example, your hair won’t grow any better. And people, since they often face hair problems, that whole target audience starts buying these chocolate bars. And if they then, after purchasing and eating those bars, don’t get any results, they become disappointed, because that was the only reason they bought the bar. So the creator of the bar creates that reason which is supposed to make a person want to buy the bar. If the manufacturer and the one promoting it claim that this bar satisfies hunger, and you really do buy it, eat it, and then you’re no longer hungry, then that means they’re telling the truth — you’re getting the result right away, and there can be no complaints about that. But when it comes to coaches, the truth is, if I were in their place, I simply wouldn’t attract an audience that way. I mean, of course everyone wants to recommend their chair that someone crafted, or recommend their woodworking shop, or their hairdressing services — there’s nothing wrong with that. But if a person says, “Only celebrities get their hair cut at my salon, and I’ll cut your hair in a way that you’ll have millions after the haircut,” then obviously, if that doesn’t happen, the person becomes dissatisfied with that hairdresser. Because in essence, they didn’t come for the haircut itself, but for the promise that millions would fall from the sky afterward. And the hairdresser — why did he promise all that? Because he wanted people to come get haircuts. He thinks he did everything right: he took money for the haircut and delivered a haircut. But the client, it turns out, came not because of the haircut itself, but because of the advertisement that promised haircuts and